Is the new Oklahoman ("for a new Oklahoma") a print product online or an online product in print?
Ed Kelly (I'm guessing he's the publisher - no graphic tells us) announces the new print redesign in an online video.
The big changes include: splashy color, narrower format, fewer front page stories jumping to the inside (can you say USA TODAY) and the loss of the word "Daily."
This could signal one of two things:
1. The publisher understands news is no longer on a 24-hour cycle; it's constant because of the Internet.
2. We're about to see a hybrid approach with the print product coming out a few times a week as a supplement to the online edition.
The emphasis on special sections (sports, entertainment and Sunday edition) makes me think the latter is possible throughout the industry.
That's been my prediction for awhile - a newspaper still will be published but not seven days anymore. Maybe it will free up some resources to get back to quality journalism. But that would only occur if the experienced reporters and editors aren't laid off or bought out in the convergence process.
Tuesday, September 30, 2008
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1 comments:
Rebecca,
Ed Kelly is the Editor of The Oklahoman. The word "Daily" was removed from the name in 2003.
We are not, in the near future, planning on cutting back the number of days we publish The Oklahoman. However, we've been successful for some time at managing breaking news and on demand content via our website, NewsOK.com, the largest local website in Oklahoma. A typical scenario might be that a story breaks at noon. We provide complete coverage on NewsOK as the story develops. We push out information and updates via our email and text alert network throughout the day. Ultimately, we provide 2nd day analysis of the story in the following day's paper, with more information about how the story will impact Oklahomans. Many newspapers around the country have adopted this practice. Newspaper journalists provide a crucial service in our society, and while technology may change, the passion with which newspaper journalists perform their duties will not. If anything, technology has enabled us to serve our audiences better and more efficiently.
I agree with your expectation that one day newspapers will no longer be printed. When that day will be, no one is certain. Regardless, we'll be ready.
Thanks,
Joe Hopper
Marketing Manager
OPUBCO Communications Group
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