Thursday, January 8, 2009

Going Mobile

The biggest buzz among those watching the future of the news industry is mobile. Some say we are in a similar spot with cellphones as we were with the Internet 10 years ago - right on the verge of relying on it more for news and information than we do more traditional formats.

A story in today's USA Today confirms that. Local stations in selected cities will begin airing newscasts via cellphones this year. The article says shows will be simulcast - no word on whether they also would be available on demand. Also no word on whether cellphone technology will allow us to skip through commercials (and if so, what further economic impact will that have on the industry).

Imagine the possibilities in the event of a disaster, though. News on the go.

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